Featured Company Profile
Centriforce: Why Water and The Thirst for Profits
Centriforce Technology Corp.
Waterford Business Park
5201 Blue Lagoon Drive
Suite 800
Miami, FL 33126
Phone: (305) 718-3330
Fax: (206) 666-2009
Email: info@cnfowater.com
Centriforce Technology Corp. (Pink Sheets: CNFO provides an overview of the industrial fresh water market and potential opportunities. Industrial fresh water solutions are concentrated in the hands of a few giants such as General Electric (NYSE: GE ) and Dow Chemical (NYSE: DOW ), but many investors are not familiar with what is happening in the water business on a worldwide scale.
Centriforce Technology expects to deliver a lower-cost, efficient desalination technology to help fill the growing demand for fresh water. It's competitive advantage will be the ability to deliver fresh water at a lower cost than its competitors.
The following points provide a brief view into the fresh water market. More information is available at
Water is big business:
-- Boone Pickens has already spent over $100 million buying water rights in
Texas;
-- Huge tracts of agricultural land have been abandoned because there is
not enough water for irrigation;
-- San Diego is building a $300 million desalination plant just north of
the city.
Water resources are limited:
-- 97% of the earth's water is salt water;
-- 2% of the earth's water is frozen in glaciers;
-- 1% of the earth's water is available for human consumption, agriculture
and recreation.
Water is overused and often wasted:
-- One-half of the earth's fresh water is polluted;
-- A 10 minute shower uses 25 - 80 gallons of water;
-- A typical bath uses 40 - 60 gallons;
-- Individuals in some cities use up to 300 gallons per day.
-- Individuals in water-conservation cities use at least 50 gallons per
day.
-- One day's supply of newsprint in the U.S. uses 3 million gallons.
Population growth in India, China and other areas is increasing the demand on already stretched water resources and overuse is draining reservoirs in the U.S., Asia and China. When combined with the pollution of water sources by agricultural uses and industry, the world is on the edge of a water crisis.
For more information, visit Centriforce Technology's website at www.cnfowater.com
Centriforce's New Technology Could Cut Desalination Costs Significantly!
"Water is one of the world's great business opportunities. It promises to be to the 21st century what oil was to the 20th." - Fortune Magazine.
The demand for clean fresh water is triggering the fastest growing commodity boom in history.
Centriforce is developing a new technology to transform sea water into fresh water that can be used for drinking water and irrigation. Desalination is one of the fastest growing new industries in the world and could grow to be as large as oil refining in some regions.
Water is not a renewable resource, as many people assume. Most fresh water is drawn from underground aquifers and not returned. As a result, reserves of fresh water continue to drop at alarming rates. Fresh water supplies in the United States and worldwide have all been tapped. No new major sources of fresh water remain undiscovered.
Global sustainability requires dynamic solutions to the worlds thirst for water before the crisis escalates in geopolitical conflict. Nations will rise and fall in power based upon the sustainability of their water supplies.
Investors can be become big winners by investing in companies that succeed in meeting the world’s thirst for water.
Potable H2O is the oil of the 21st Century, and one would be hard-pressed to find a more compelling investment story. The bottom line is there’s a fixed supply of the stuff and demand for it is exploding around the world. Consider these facts:
Fresh water constitutes much less than 1% of all water on earth, and the portion of even this small amount that is usable and accessible to human populations (i.e., not frozen in glaciers or icebergs) is less than 1%.
According to the World Health organization, running, piped water is currently available to only about 20% of the world’s population.
In areas with poor water and sanitation services, the child mortality rate is 10 to 20 times higher than in areas with adequate water and sanitation services.
In Latin America alone, 75 million people do not have access to clean water and 116 million people do not have adequate sanitation.
The number of people in the world served by investor-owned water companies is expected to quintuple over the next decade. Now that’s a growth market!
From: The Motley Fool, A Motley Fool Special Report. September 2008.


"An epic drought in Georgia threatens the water supply for millions. Florida doesn't have nearly enough water for its expected population boom. The Great Lakes are shrinking. Upstate New York’s reservoirs have dropped to record lows and, in the Midwest, the Sierra Nevada snowpack is melting faster each year."
"Climate change and a growing population may dry up Lake Mead and lake Powell – two of the largest man-made lakes in the country and key water sources for western states."
"The U.S. government projects that at least 36 states will face water shortages within five years because of a combination of rising temperatures, drought, population growth, urban sprawl and waste and excess."
Associated Press, Oct. 2007
"Although not widely appreciated, water has been recognized by conservative investors as an investment opportunity - and it has rewarded them."
"Over the past 10 years, the Media General water utilities index is up 133%, double the return of the Dow Jones Utilities Index ($UTIL).
Over the past five years, water utilities are up 32% - clobbering the flat returns of both the Dow Jones Utilities and the Dow Industrials ($INDU). One of waters key long-term value drivers as an investment, according to Dickerson: Demand is not affected by inflation, recession, interest rates or changes tastes."
"Since 1950, the world population has doubled, but water use has tripled, notes John Dickerson, an analyst and fund manager based in San Diego. Unlike petroleum, he adds, no technological innovation can ever replace water."
Fresh water supplies in the United States and worldwide have all been tapped. No new major sources of fresh water remain to be discovered.
"Bigger than railroads in the 1880s. Bigger than aerospace in the 1950s. Bigger than Big Pharma in the 1980s, tech in the 1990s, and petroleum in the 1920s and early 2000s.
Those who take control of this neglected resource will control the world's wealth. And the best news is... the boom is just starting." - The Motley Fool, www.motleyfool.com
What's Happened to Water Stocks So Far?
Stock Low Price Since Sept. 12, 2008 High PriceNov. 10, 2008 Price Trend*
NYSE: SBS
NASDAQ: LAYN
NASDAQ: CWCO
NYSE: AWR
$13.89
$16.54
$7.56
$27.00
$23.93
$24.35
$14.93
$34.32
Up
Up
Up
Up
* Opinion based on current chart trends.
"In Southern California, the Metropolitan Water District - the agency that supplies water to about half the state's population - has depleted more than a third of its water reserves. Californians must immediately reduce their water use."
"California is planning to cut water deliveries, raising the prospect of rationing for cities and less planting by farmers."
"The reservoirs that are most crucial to the state's water delivery system are at their lowest levels since 1977 . This year, water agencies in California received just 35% of the water they requested."
-Houston Chronicle, Nov. 1, 2008
"Public fountains are dry in Barcelona, Spain, a city so parched there's a $13,000 fine if you're caught watering your flowers!"
"A tanker ship docked there this month carrying 5 million gallons of precious fresh water - and officials are scrambling to line up more such shipments to slake public thirst."
"Barcelona is not alone. Cyprus will ferry water from Greece this summer. Australian cities are buying water from the nation's farmers and building desalination plants. Thirsty China plans to divert the Himalayan water."
-Christian Science Monitor, May 29, 2008
"The World Bank reports that 90 countries now have water shortages that threaten health and economies while 40 percent of the world - more than 2 billion people - have no access to clean water."
"Water, like energy in the last century, will probably become the most critical natural resource issue of this century."
"Within a few years, a water crisis of catastrophic proportions will explode upon us - unless aroused citizens demand of their leadership actions reflecting vision, understanding and courage."
-University of Arizona, College of Agriculture and Life Sciences


Water sector is a strategic imperative for many companies in the Multi-Industry sector, increasing prospects for a global water oligopoly Expect more investment as developed countries struggle to maintain their aging water infrastructure
Developing countries still need to build out basic water and wastewater systems Filtration, ultrafiltration, reverse osmosis/desalination, and water test have more proprietary, embedded technology and higher growth, margin, and after-market opportunities
Unlike the US pattern of water usage, about 70% of the world's fresh water goes to irrigation.
Developing countries' predominant use of water is for agriculture, while in developed countries, industrial processes represent the greatest percentage of water demand.
As manufacturing continues its shift to less-developed countries, additional burdens are being placed on already taxed infrastructures.
Deane M. Dray, Goldman Sachs
A Goldman Sachs report said water was the "petroleum for the next century", offering huge rewards for investors who know how to play the infrastructure boom.
Goldman Sachs said: the best option is to spread investments across a basket of small "potential takeout candidates."
As I watched the weatherman describe the hurricane forming in the Atlantic, I saw the picture of the large swirling mass of clouds inching its way toward Florida. We normally think of hurricanes in terms of their destructive power unleashed when winds from 70-150 mph hit land.
However, I was struck by the unique power of a hurricane to act as the world’s largest desalination machine.
Let me explain.
As the tropical storm builds strength over the ocean, the winds blow over the surface of the salt water. The pressure differential created by the velocity of the wind moving over the water frees water molecules from the surface of the salt water and, through evaporation, pulls them up into the swirling mass of clouds.
As the winds strengthen the added speed of the wind increases the amount of water pulled up from the surface of the ocean – but an unusual scientific event occurs as the water is pulled up into the clouds of the hurricane.
The salt water is desalinated by the hurricane into fresh water. Thousands of tons of fresh water are carried hundreds of miles by the storm and dropped over land as fresh rain water.
The hurricane is truly the world’s largest desalination machine producing millions of gallons of fresh water with each storm.

Centriforce is developing its desalination technology using the same scientific principal as the hurricane. Centriforce will use wind velocity applied to salt water combined with a pressure differential to separate the water and salt molecules. Their technological design is to harness the scientific power of the hurricane within the steel walls of their processing unit to produce fresh water in the same way nature does with the power of the hurricane.
Centriforce is developing a technology platform that we believe will require less energy input that current technologies. Their system is designed to maximize the physics of force differential in a wind column allowing for the evaporation of the salt water with no heat input. After the water is evaporated it will be separated from the minerals and salts using existing separation technology.
The waste product of this process will be dry salts and minerals which will be much easier to dispose of or commercialize than the waste products of reverse osmosis. Most importantly, we expect this technology to require much lower energy input and, therefore, produce potable water at a lower cost than competing technologies.

Why are Water Stocks Going Up?
Population growth is pushing up demand. With population projected to grow from 6 to 9 million by 2025 , demand for water will increase.
Natural resources are being depleted. U.S. Aquifers continue to drop year over year. The Great Lakes are shrinking. Population growth may dry up Lake Mead.
Everyone MUST have water. Nations with inadequate water supplies encounter poverty, unrest and economic decline.
Prices for water continue to increase. Water prices worldwide are increasing far faster than inflation due to growing demand.
New technology changes everything. New water technologies have made desalination a cost-effective solution to the growing worldwide water crisis.
A savvy investor might note that the Media General water utilities sector has outperformed the Dow Jones Utilities Index ($UTIL) over the last ten years!.
Associated Press, Oct. 2007
"Although not widely appreciated, water has been recognized by conservative investors as an investment opportunity - and it has rewarded them."
"Over the past 10 years, the Media General water utilities index is up 133%, double the return of the Dow Jones Utilities Index ($UTIL).
Over the past five years, water utilities are up 32% - clobbering the flat returns of both the Dow Jones Utilities and the Dow Industrials ($INDU). One of waters key long-term value drivers as an investment, according to Dickerson: Demand is not affected by inflation, recession, interest rates or changes tastes."
Aggressive Investors Should Be On High Alert!
A Goldman Sachs report said water was the "petroleum for the next century", offering huge rewards for investors who know how to play the infrastructure boom.
Goldman Sachs said: the best option is to spread investments across a basket of small "potential takeout candidates."
Is Water Becoming the Next Oil?
Global water markets, including drinking water distribution, management, waste treatment, and agriculture are a nearly $500 billion market and growing fast, says a 2007 global investment report. Will “peak water” displace “peak oil” as the central resource question?
Running Dry: The Humanitarian Impact of the Global Water Crisis
"Our demand for water has turned us into vampires, draining the world of its lifeblood. What can we do to prevent mass global drought and starvation?” “Global trends in population, urbanisation, economic development, and migration have pushed water demand to unsustainable levels." The indicators are alarming.
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Management
Matthew Schulman, President & Director
Mr. Schulman, 52, has an extensive engineering background in refining, petrochemical and separation technologies. He has served as President of Sentinel Telecom, Inc. in Miami, Florida since 2002 and as President of Wireless Networks International, Inc. (WNI) in Miami, Florida from 1996 to 2002 . He also served as VP International Marketing for WorldNet Fiber, Inc., where he was responsible for project development, business strategies, regulatory issues, partner development and international marketing. He was also responsible for network design, engineering, procurement and installation of worldwide telecommunications facilities and satellite teleports. He studied chemical engineering from 1974 to 1978 at Rensselaer Polytechnic Institute, Troy, NY.
Steven M. Plumb, CFO
Steven M. Plumb, CPA has recently joined as the Company's Chief Financial Officer. Mr. Plumb has over 25 years of experience in accounting and consulting in the technology, health care, and biotech industries. From July 2001 to the present, Mr. Plumb has served as the president of Clear Financial Solutions, Inc. a business consulting firm, which he founded in 2001 , that assists public and private companies with financing, operations improvement, outsourced accounting, SEC reporting, mergers and acquisitions, and financial analysis. From October 2005 to the present, Mr. Plumb has also served as the Chief Financial Officer of HoustonPharma, Inc. of which he was a co-founder. From 2002 through 2004 , Mr. Plumb served as Vice President and Chief Financial Officer of Adventrx Pharmaceuticals, Inc. During his tenure as CFO of Adventrx, the company raised in excess of twenty million dollars and progressed from the Over-the-Counter Bulletin Board to listing on the American Stock Exchange. Prior to this, Mr. Plumb served as the Chief Financial Officer of DePelchin Children's Center, and as controller of Memorial City Rehabilitation Hospital in Bellaire, Texas. Mr. Plumb is a former auditor and consultant with KPMG. Mr. Plumb earned his BBA degree in accounting from the University of Texas at Austin.
Haim Silber, Secretary
Mr. Silber, 45, is a member of the management team of Qabx S.A. a distribution company dealing with the import and export of retail products in the United States. Qabx was founded in 2003 . From 1999 to 2003 , he was a member of the management team of Abraxas-International, a manufacturer and distributor of jewelry in the United States. He studied business management at the University of Houston and is fluent in English, Spanish and Hebrew.
Edward Goldenberg, Director
Mr. Goldenberg, 48, is a business owner in Israel. He is the founder and owner of a chain of optometry offices in Israel since 1988 . He is also the founder and owner of a software company Digital Horizon, Ltd., providing management software to optometrists. He is a graduate of the Pennsylvania College of Optometry with a B.S.c. degree. He also holds a M.S.c. degree in clinical optometry from PCO. He holds a diploma in optometry from Bar Ilan University in Tel Aviv.
World Water Crisis
Water is the new oil… the liquid that fuels bodies is becoming even more contentious than the liquid that fuels cars... Lake Victoria's levels have receded by several meters in recent years, destroying the breeding grounds for fish, and endangering the 30 million East Africans who live around the lake.
The Journal of Young Investigators
"With fresh water becoming scarce, could we tap into the 97.5% of the world’s water that is contained in oceans? As countries begin to deplete their freshwater sources, many are turning to desalination . . . ."
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These forward-looking statements are based on current expectations and are subject to risk and uncertainties. In connection with the "safe harbor" provisions of the United States' Private Securities Litigation Reform Act of 1995, TheWallStWhisper.com provides the following cautionary statement identifying important economic, political and technology factors which, among others, could cause the actual results or events to differ materially from those set forth or implied by the forward-looking statements and related assumptions.
Such factors include the following:
(1) changes in the current and future business environment, including interest rates and capital and consumer spending;
(2) competitive factors and competitor responses to Centriforce Technology Corp. initiatives;
(3) successful development and market introductions of anticipated products;
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