Salon City Company Profile The Wall St Whisper

Salon City covers all the bases, with a lifestyle message expressed in fashion, travel, culture, fitness, and fine food. In fact, our readers have told us that they enjoy the innovative, distinctive, and clever approach we bring to healthy living, social consciousness,and personal style. In addition to relevant stories and commentary, each monthly magazine features a lineup of exciting and informative columns.

Directed to an UPSCALE AUDIENCE with a large disposable income, Salon CityMagazine attracts discerning consumers who are eager to spend on the products Salon City Magazine recommends.

Salon City Magazine readership is INFLUENTIAL—a domestic audience that is more than 500,000 strong, and a growing international audience that is drawn to the magazine’s chic presentation and core values.

Salon City Magazine’s ESTABLISHED REPUTATION speaks volumes. They are the#1 consumer publication and independent network for celebrities and top beautymakers in their industry.

Salon City, Inc. has been a publicly traded company since July 2006. Salon City, Inc became the first media publishing and beauty entertainment company to brand beauty, life style and the professional salon industry to the public.

In less than two years Salon City, Inc has meet several of the companies goals that were out lined in their 2006 business plan. Early in 2007 the first issue of Salon City Life Style magazine hit newsstands and major bookstores across the US and now can be found in over 30 Countries.

A new website www.SalonCity.com can now be seen featuring Salon City’s Webisodes and a major accomplishment the approval to uplist to OTCBB in December 2007.

With an extremely positive outlook for 2008 Salon City, Inc is setting up to become a powerful media marketing company that will be an investors dream and be around for a long time!!!

Introduction to Salon City

Salon City Inc., headquartered in Los Angeles, California, publishes Salon City magazine, where Life is Beautiful(SM). It is distributed nationally by Time/Warner Retail, a Time Warner Company, and by Kable Distribution Services, an AmRep company, internationally. As an emerging media company for beauty entertainment and a lifestyle brand for future products and services, we want to appeal to a global audience of consumers who want to be empowered to lead a healthier, more positive lifestyle.

Salon City, Inc. was incorporated in Nevada on January 4, 2005. Salon City, Inc. represents the formal incorporation of a 10-year-old media, entertainment and distribution sole proprietorship. From their inception in 1997, known then as Salon City Press Club, they have published print and online media, most notably through thier trade publication Salon City Star magazine, which was redesigned in 2007 and became Salon City magazine, a consumer publication.

Salon City originally launched operations in the fall of 1997 as Salon City Press Club, which provided publicity and public relations services to salons and individuals. In 2000, they began producing the SunFun Media Artist Group (MAG) Conference (a summer networking and educational conference held in Las Vegas).

In 2001, Salon City began publishing Salon City Star magazine - a professional trade/consumer magazine for salons, spas, and their clients. From 2001-2006, Salon City Star was sold on selected newsstands in Southern California and New York City, mailed to high-grossing salons and nationally offered at no charge to salons by our informal network of independent beauty distributors, known as Salon City Distribution Partners.

Their distribution partners are being recruited and selected to be exclusively licensed to represent Salon City in their markets. Outside of any relationship with Salon City, they currently sell professional beauty products to an aggregate domestic market of up to 250,000 salons and spas. The professional salon industry has annual revenues exceeding $ 70 billion dollars in services and retail. To increase their exposure and involvement in this market, Salon City intends to use their media affiliations and products to position the Salon City brand to professional beautymakers.

By building their name among consumers, including professional beautymakers and their clients, and inviting distributors and members to join their network, Salon City plans to grow Salon City’s brand globally and to also assist independent artists, salons and distributors to gain more media exposure, clients, market share, sales growth and wealth producing opportunities. They are also setting the stage to help promote their people, products and programs, some of which will be planned Salon City products and services.

To reach consumers, many of whom are the end-users for salons and spas, Salon City entered into a three year agreement on November 24, 2006 with Time/Warner Retail to have them distribute Salon City magazine to thousands of bookstores and newsstands in America and Canada. And on February15, 2007 they also entered in to a three year agreement with Kable Distribution Services to distribute Salon City magazine internationally. The magazine is currently sold in approximately 4800 bookstores and newsstands throughout the USA and Canada, and in additional locations internationally in over 30 countries, including, but not limited to, Australia, Dubai, Germany, Hong Kong, Italy, Mexico, New Zealand, Singapore and the United Kingdom.

In March 2007, the company re-positioned the six-year old professional trade publication (Salon City Star) to the new web site, and then launched the first edition of the 100% consumer-focused publication, Salon City. Until spring 2008, the company will still be in the yearlong rollout stages of establishing the magazine’s presence in retail stores.

Marketing Concepts and Positioning for Salon City

Salon City's concept arises from their core mission to offer the public positively oriented news and products that relate to a consumer’s desire to live a life of health and wellness. Salon City intends to organize a consumer membership consisting of salons, spas and clients–what we call the “Salon City Society”–as it grows and emerges in the world of beauty, entertainment and lifestyle branding. We are in the process of building a globally respected brand associated with a positive, balanced lifestyle and vision for both the public and the beauty industry.

Existing Salon City Media Products

Publishing

Salon City Magazine (redesigned in 2007 and currently in its first year rollout stage)

After six years as a trade publication, Salon City Star magazine was renamed, redesigned and relaunched on February 27, 2007. Their Hollywood-based magazine, Salon City, is now 100% consumer focused. Salon City is currently sold through thousands of national retailers like Hudson News, Barnes & Noble, Borders, Target, Kmart, Rite Aid and major grocery and drug chains throughout the USA and Canada, and in additional locations internationally in over 30 countries, including, but not limited to, Australia, Dubai, Germany, Hong Kong, Italy, Mexico, New Zealand, Singapore and the United Kingdom. Salon City features news from celebrities, everyday people and world beautymakers in music, art, literature and politics. Beauty entertainment and lifestyle news is the focus. Salon City, currently in its 2007-2008 rollout stages, has an introductory circulation of approximately 75,000 copies per issue and a frequency of eight times per year. Its current annual readership is estimated to be up to 3 million readers. Annual readership rates are calculated by following formula: circulation per issue x number of times printed per year x industry standard 5(1) or more readers per issue. Over the next five years the magazine is being strategically positioned to become a high sales volume publication with circulation in excess of 750,000 copies per issue and an estimated annual readership of 30 million or more readers.

(1) Source: “The Value of Magazine Readership: Reader Dynamics and Ad Impact on Readers of Paid and Nonpaid Copies” © Copyright 2006 Magazine Publishers of America, 810 Seventh Avenue, 24th Floor, New York, NY 10019. More specifically, the table entitled Estimated Readers Per Copy Generated by Public Place and Newsstand Copies (p. 3), whose source is Condé Nast research incorporating data by Mediamark Research, Inc., 2003.

Safe Harbor. The Materials at the Site may contain various forward-looking statements and which may be based on or include assumptions, concerning the Featured Company's operations, future results and prospects.
These forward-looking statements are based on current expectations and are subject to risk and uncertainties. In connection with the "safe harbor" provisions of the United States' Private Securities Litigation Reform Act of 1995, The Wall St. Whisper provides the following cautionary statement identifying important economic, political and technology factors which, among others, could cause the actual results or events to differ materially from those set forth or implied by the forward-looking statements and related assumptions.
Such factors include the following:
(1) changes in the current and future business environment, including interest rates and capital and consumer spending;
(2) competitive factors and competitor responses to Salon City initiatives;
(3) successful development and market introductions of anticipated products;
(4) changes in government laws and regulations, including taxes;
(5) unstable governments and business conditions in emerging economies;
(6) continuation of the favorable environment to make acquisitions, domestic and foreign, including regulatory requirements and market values of candidates.